Woosaa Wellness is a nonprofit program for incarcerated youth, young adults and individuals suffering from mental illness in secure detention. Programming includes kundalini & hatha yoga, meditation, breath work, qi gong, and basketball and is presently offered in NYC with intention to expand regionally and nationally.
The founder approached me to create a logo that gracefully integrates a rose symbol with the company’s name. The rose is not only a familiar symbol within the community but it represents the inmates’ growth.
The founder approached me to create a logo that gracefully integrates a rose symbol with the company’s name. The rose is not only a familiar symbol within the community but it represents the inmates’ growth.
Graphic Design——
Logo
Branding
Logo
Branding
![](https://freight.cargo.site/t/original/i/05a3c63530c56c73a65d8fc813b715335a93fa2ada1864876574d4e53eea18d0/Woosaa_Logo.png)
![](https://freight.cargo.site/t/original/i/37e8fb23312052496d68d355b8169eb7920c1107481c860c1ea5efd4c8866f6a/Woosaa_Alt_Logo.png)
![](https://freight.cargo.site/t/original/i/f38aa5b98dfb768042d5d384c10ddb6b1f21016d6a45f96a8efd6b5e00c12114/Artboard-13x.png)
![](https://freight.cargo.site/t/original/i/f87e30e688386ce9f412e0ee6c642b63ee7c912497f16a3413060fa3449e7620/Artboard-1.png)
Unused Logo/Rose Explorations
Inspired by the East meets West vibe, the final logo draws from the simplicity and delicateness of Japanese/Chinese design. The stacked approach nods to the program as a support system to the inmates. The frame emphasizes unity, community, and balance.
![](https://freight.cargo.site/t/original/i/652f66aff7bdbcbec51b5dcaf4af36bf7bf381ea94b0da4d840ffd5c46bc1e45/Colors.001.jpeg)
![](https://freight.cargo.site/t/original/i/886b75fee34484f994d586355683db3dea0bd910de4fd584732a52acf516f377/Colors.002.jpeg)
![](https://freight.cargo.site/t/original/i/74fb56968e9367bb21d13051fd7a4e6f01dbf8f838c71dec5473dc9da547e332/Colors.003.jpeg)
![](https://freight.cargo.site/t/original/i/dea055229593ecbe110e56063f1c0fa2d7b8ca8b87fe0aab55731101b7716e0f/logo_colored.gif)
Brand Collaterals
![](https://freight.cargo.site/t/original/i/ecf1c89fc1938a16b1b311dbb11aeb013622fb0e89ba7a5d7dd39550f2867d72/Invoices.png)
![](https://freight.cargo.site/t/original/i/a78491adbf44e2e94cc5a4470db77f358948ad947cd70b0292d42d836b2f1e8c/Stationery.png)
![](https://freight.cargo.site/t/original/i/db14f9a3ee31b1649fba51da0c92784c2bdfedb65465ba0f51534f822a097650/Pinnie2.png)
![](https://freight.cargo.site/t/original/i/9a98dc47bee7d036bda06199eb387df569d5c7332d97346036ed621b46383690/Tee.png)