Wisconsin would like to differentiate themselves from other midwestern states to attract more tourists. The Wisconsin Department of Tourism wants to convey gemutlichkeit — the spirit of Wisconsin — warmth, friendship and good cheer. “Wander Wisconsin” was created to replace the original outdated tagline, “live like you mean it.”
Graphic Design——
Logo
Poster Design
Logo
Poster Design
![](https://freight.cargo.site/t/original/i/0e3c9cdc80228293cac95b7c2dc2dae59cec80ea4045233efec72fd173815f07/Original-Logo.png)
Old Logo
![](https://freight.cargo.site/t/original/i/f209239d884eee9c5609864e34ffba70f4cc7871f0cf1a032f05e662e3a3a0b5/Wisconsin-Logo-01.jpg)
New Logo
![](https://freight.cargo.site/t/original/i/a8ae93ff2b0a89fbc89055a6c4716c559670f148603c9d207e4840bded54e732/Wyalusing-State-Park.jpg)
![](https://freight.cargo.site/t/original/i/8424c0a3dbd41d164c201d80a087ec2fe326ff5c0df19b9bb1443f24b8a7f0fa/Al-Johnson-s.jpg)
![](https://freight.cargo.site/t/original/i/283527b74084e6654234f8e7885976c52ec7b84437d3db1a3dda6ad01fd95b25/Devils-Lake.jpg)
![](https://freight.cargo.site/t/original/i/ceecf5789a5bd6cef8994e48664bd7d201130e4cae74f6a9b346179db82961e4/Horicon-Marshes.jpg)
![](https://freight.cargo.site/t/original/i/60ac513f0366a71e7618c7c69cc82e1ea3ffc7f4357651bc7356066650d17e4c/Art-Museum.jpg)
![](https://freight.cargo.site/t/original/i/54953cb71c8cc1e738dde47508110222efa2f4e64a51fc2f4c419543a6beafde/NYC-Mockup.jpg)
Conceptual Poster Series to highlight the places you must visit when you’re in Wisconsin.