Wisconsin would like to differentiate themselves from other midwestern states to attract more tourists. The Wisconsin Department of Tourism wants to convey gemutlichkeit — the spirit of Wisconsin — warmth, friendship and good cheer. “Wander Wisconsin” was created to replace the original outdated tagline, “live like you mean it.”
Graphic Design——
Poster Design

Old Logo

New Logo

Conceptual Poster Series to highlight the places you must visit when you’re in Wisconsin.